E-commerce Solutions · Optimisation

Checkout Optimisation

Fewer steps, clearer costs, better error handling and a payment path that fits a phone

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From$599USD one-off

One payment. Work starts once we have confirmed your requirements.

The four questions this page answers

  1. 1

    What you buy

    A focused piece of work on the last part of your store: the path from the cart to the confirmation page. We measure where people drop out of it, then rebuild the steps that lose them.

  2. 2

    What you get

    5 deliverables, listed in full below

    • A funnel report showing drop-out at every step, with mobile and desktop figures separated
    • A prioritised change list marking what your platform and provider actually allow
    • The approved changes live on your store
    + 2 more
  3. 3

    How it is delivered

    Remote Setup

    Carried out remotely by our team. Nothing is posted and no one visits.

    REMOTE SERVICE

  4. 4

    How long it takes

    4–6 weeks including the observation period

    Measured from the point everything under “what we need from you” is with us, not from the moment you pay.

A checkout flow with order summary and payment step — illustrative concept, not a screenshot of a client system
A checkout flow with order summary and payment step. Illustrative interface concept — not a screenshot of a client deployment.

What is this, in plain English?

A focused piece of work on the last part of your store: the path from the cart to the confirmation page. We measure where people drop out of it, then rebuild the steps that lose them.

Most abandonment happens in the final few screens, and the causes are usually specific: a delivery charge that appears late, a forced account, an error message that clears the form, a payment button that does not fit a phone. Conversion Rate Optimisation in the marketing catalogue looks across the whole site; this spends the entire budget on the checkout funnel and goes deeper into it.

The problem it solves

Your analytics shows people reaching the cart and disappearing before payment, and nobody can say at which screen they leave or why.

If that does not describe you, this is probably the wrong product. Tell us and we will point you at a better fit rather than sell you the nearest one.

What you get

The concrete things that exist at the end and that you own.

5 deliverables

  • A funnel report showing drop-out at every step, with mobile and desktop figures separated
  • A prioritised change list marking what your platform and provider actually allow
  • The approved changes live on your store
  • A tested guest checkout and a reworked mobile payment path
  • A before-and-after completion report issued after the measurement period

What's included

The work covered by the figure in the buy box, at no extra cost.

  • Funnel instrumentation across every step
  • An observation period of real orders
  • Manual testing across devices and payment paths
  • Implementation of the agreed changes
  • Sandbox testing before anything goes live
  • Before-and-after reporting

Not seeing something you expected? Check what you are not buying before you order.

What does it do?

Everything listed here is delivered as part of this product. Nothing on this list is aspirational.

  • Step-by-step funnel measurement from cart to confirmation, with the drop-out at each screen
  • Steps reduced or merged wherever the platform permits it
  • Delivery charges, taxes and any fees shown early rather than on the final screen
  • Guest checkout, with account creation offered after the order instead of before
  • Payment methods presented clearly, using the wording and logos your provider requires
  • Error handling reworked so a rejected field never clears what has already been typed
  • A mobile pass covering field types, keyboards, button sizes and the address form
  • Before-and-after completion figures for every step, mobile and desktop separated

How it works

The delivery sequence from order to handover.

  1. 1

    Instrument the funnel

    Each step is tracked separately so the drop-out can be located rather than guessed at.

  2. 2

    Observe and test

    Two to three weeks of real orders, plus a manual run through the flow on several devices and every payment path.

  3. 3

    Agree the changes

    A prioritised list, with anything your platform or payment provider will not allow marked as such.

  4. 4

    Rebuild the steps

    Approved changes are built and tested against a sandbox payment before they go near live orders.

  5. 5

    Measure and report

    Completion at each step compared against the baseline, including the changes that moved nothing.

Delivery & fulfilment

Stream Edge Solutions ships nothing. Every package on this site is carried out and handed over remotely — this is exactly what happens after you order.

REMOTE SERVICEHow this is delivered
  1. 1We confirm requirementsWe read what you sent with the order, come back in writing with anything missing, and agree the scope before any chargeable work starts.
  2. 2We build and configure remotelySetup, configuration and testing are done by our team over a remote connection — on your systems or on ours, whichever the package specifies.
  3. 3We hand it overYou receive the working setup, the credentials, the documentation and a walkthrough. Everything built for you is yours at handover.

Carried out remotely by our team. Nothing is posted and no one visits. Typical turnaround: 4–6 weeks including the observation period.

Delivery method
Remote Setup
Expected delivery time
4–6 weeks including the observation period
Measured from the point everything under “what we need from you” is with us — not from the moment you pay.

Full detail of how work is handed over, what happens if requirements are outstanding and how order records are kept is in the Delivery & Fulfilment Policy.

What we need from you

Nothing starts until these are in place, and the turnaround above is measured from that point — not from the moment you pay.

  • A live store already taking orders, with enough weekly orders for a few weeks of data to mean something. Tell us the number and we will say honestly if it is too few
  • Administrative access to the store and to its checkout templates
  • Sandbox or test credentials from your payment provider
  • A named contact who can approve changes within a few working days

Who this is for

  • Stores with a healthy add-to-cart rate and a poor completion rate
  • Retailers whose checkout came with the platform and was never reviewed
  • Shops where most traffic is mobile but the flow was designed on a desktop
  • Businesses adding a second payment method and wanting the choice presented properly

Business needs this addresses: Sell online, Improve marketing

What's not included

Just as plainly as the list above: the things this package is not.

  • Any promised uplift in completed orders, conversion rate or revenue. We report what changed and will not predict it
  • The merchant account, which you hold with your own licensed payment provider in your own business name. We configure the integration only. Approval, fees and settlement are between you and that provider, and no customer money passes through Stream Edge Solutions
  • Adding a new payment provider or method, which is separate integration work
  • Changes your platform or provider does not permit. Several hosted checkouts are locked down, and their vendor decides that, not us
  • Fake scarcity, countdown timers and pre-ticked boxes, which we will not build
  • Storefront redesign outside the checkout path, and site-wide conversion work

Anything outside the scope above is quoted separately, in writing, before it is carried out. Nothing is added to your bill without your agreement.

FAQs

Do you take the payments, or touch the money?

No. You hold the merchant account with your own licensed payment provider, in your own business name. We configure how that provider appears and behaves at checkout, and nothing more. Approval, fees and settlement are between you and the provider. Funds never pass through Stream Edge Solutions, which is not a payment intermediary or an acquirer.

How much will abandonment fall?

We will not give you a figure, before or after, as a prediction. Abandonment depends on your prices, your delivery charges and what your competitors charge. What you are buying is the measurement, the agreed changes and an honest report of what each one did, including anything that changed nothing.

Our checkout is on a hosted platform we cannot edit. Is this worth buying?

Sometimes not, and we will say so before you pay. Some hosted checkouts allow only wording and logo changes on their lower subscription tiers. We check what yours permits first, and if there is too little we can change we tell you rather than take the work.

Is this the same as Conversion Rate Optimisation?

No. That product covers the whole site and spreads up to eight changes across it. This one is confined to the checkout funnel, which is where a store with traffic usually loses the most orders. If your problem is that people never reach the cart, buy that one instead.

Refund & cancellation

What happens if you change your mind, and what happens to money already paid.

Cooling-off before work starts
You have 7 days after ordering to cancel while work has not yet begun. Up to 25% may be retained to cover scoping and scheduling already carried out.
Work already done
Once delivery has started, refunds are assessed against the work completed and the deliverables already handed over — the list under “what you get” above is what that assessment is made against. Approved refunds are processed within 14 days.
If we cannot deliver what is described here
You are refunded. The scope on this page is the scope we are held to, which is exactly why the exclusions above are stated before you buy rather than after.

The full terms, item type by item type, are in the Refund & Cancellation Policy. How the work reaches you is covered by the Delivery & Fulfilment Policy.

Not sure this is the right product?

We would rather point you at the right thing than sell you the nearest one. Ask us before you buy — no obligation.

Related products

Others that solve nearby problems, in case this is not quite the right fit.

Or see all 12 in E-commerce Solutions.

Contact us