StreamEdgeSolutions

Branding & Creative · Identity

Premium Brand Identity System

A full identity system for a business that will be judged on how it looks.

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From$2,500USD one-off

One payment. Work starts once we have confirmed your requirements.

The four questions this page answers

  1. 1

    What you buy

    The complete visual system: the mark, an extended palette, a type scale, an icon style, art direction for imagery, and a written rulebook covering how all of it is used.

  2. 2

    What you get

    6 deliverables, listed in full below

    • Master logo suite with every variant and file format
    • Extended palette and typographic scale documentation
    • Ten starter icons in the agreed style, as SVG and PNG
    + 3 more
  3. 3

    How it is delivered

    Remote Setup

    Carried out remotely by our team. Nothing is posted and no one visits.

    REMOTE SERVICE

  4. 4

    How long it takes

    5–7 weeks from the discovery session, depending on approval speed

    Measured from the point everything under “what we need from you” is with us, not from the moment you pay.

A brand identity: logo lockup, colour palette and type specimen — illustrative concept, not a screenshot of a client system
A brand identity: logo lockup, colour palette and type specimen. Illustrative interface concept — not a screenshot of a client deployment.

What is this, in plain English?

The complete visual system: the mark, an extended palette, a type scale, an icon style, art direction for imagery, and a written rulebook covering how all of it is used.

The top identity tier, for organisations where the brand is looked at closely by clients, partners or investors. It goes beyond the Brand Identity Package by adding an extended palette, a documented type scale, an icon style, imagery direction, application artwork for up to six pieces and a full guidelines document. Delivery is entirely digital; any printing you decide to do is arranged and paid for by you.

The problem it solves

The business has outgrown a logo and two colours. Proposals, decks, signage artwork and the website are each produced by different people, and without a system to work from, every new piece dilutes the last one.

If that does not describe you, this is probably the wrong product. Tell us and we will point you at a better fit rather than sell you the nearest one.

What you get

The concrete things that exist at the end and that you own.

6 deliverables

  • Master logo suite with every variant and file format
  • Extended palette and typographic scale documentation
  • Ten starter icons in the agreed style, as SVG and PNG
  • Print-ready and screen-ready artwork for up to six nominated applications
  • A brand guidelines document of 20 pages or more, as a PDF
  • A written rollout checklist covering where the old identity still appears

What's included

The work covered by the figure in the buy box, at no extra cost.

  • Three complete directions presented, then three revision rounds on the chosen one
  • Discovery session and written direction summary before design starts
  • Extended palette with contrast pairings that meet common accessibility checks
  • Icon style plus ten drawn icons
  • Print-ready artwork files for you to send to your own printer or sign maker
  • A full guidelines PDF and a recorded rollout session
  • Ninety days of email support on how to apply the system

Not seeing something you expected? Check what you are not buying before you order.

What does it do?

Everything listed here is delivered as part of this product. Nothing on this list is aspirational.

  • A 90-minute remote discovery session before any design starts
  • Three complete identity directions, each presented in context
  • Three rounds of revisions on the direction you select
  • Extended colour palette with accessible text and background pairings
  • A documented typographic scale for headings, body and captions
  • A matching icon style with ten starter icons
  • Written art direction for photography and imagery selection
  • Application artwork for up to six pieces you nominate

How it works

The delivery sequence from order to handover.

  1. 1

    Discovery session

    A 90-minute remote session with your decision-makers on positioning, audience and the competitors you are seen against.

  2. 2

    Written direction

    We send a short written summary of the direction we intend to take, for you to confirm before design begins.

  3. 3

    Three directions

    Three complete systems, each shown applied to real pieces rather than presented as isolated logos.

  4. 4

    Three revision rounds

    The chosen system is refined across three rounds, each round based on one consolidated list from you.

  5. 5

    Build the system

    Final artwork, the icon set, the application pieces and the guidelines document are produced.

  6. 6

    Rollout handover

    A one-hour remote session with your team, plus a checklist of everywhere the old identity needs replacing.

Delivery & fulfilment

Stream Edge Solutions ships nothing. Every package on this site is carried out and handed over remotely — this is exactly what happens after you order.

REMOTE SERVICEHow this is delivered
  1. 1We confirm requirementsWe read what you sent with the order, come back in writing with anything missing, and agree the scope before any chargeable work starts.
  2. 2We build and configure remotelySetup, configuration and testing are done by our team over a remote connection — on your systems or on ours, whichever the package specifies.
  3. 3We hand it overYou receive the working setup, the credentials, the documentation and a walkthrough. Everything built for you is yours at handover.

Carried out remotely by our team. Nothing is posted and no one visits. Typical turnaround: 5–7 weeks from the discovery session, depending on approval speed.

Delivery method
Remote Setup
Expected delivery time
5–7 weeks from the discovery session, depending on approval speed
Measured from the point everything under “what we need from you” is with us — not from the moment you pay.

Full detail of how work is handed over, what happens if requirements are outstanding and how order records are kept is in the Delivery & Fulfilment Policy.

What we need from you

Nothing starts until these are in place, and the turnaround above is measured from that point — not from the moment you pay.

  • Decision-makers available for a 90-minute discovery session
  • A named internal owner for the rollout after handover
  • The list of up to six applications you want artwork for, agreed at the start
  • Any research, positioning work or competitor list you already hold

Who this is for

  • Established companies whose materials are seen by corporate buyers
  • Businesses preparing for investment or a significant repositioning
  • Organisations with several departments producing their own documents
  • Companies with an in-house marketer who needs a system to work from

Business needs this addresses: Build an online presence, Improve marketing

What's not included

Just as plainly as the list above: the things this package is not.

  • Printing, signage manufacture, packaging production and any other physical item. Every deliverable is a digital file.
  • Photography and video shoots. We supply written art direction and do not attend, arrange or pay for shoots.
  • Naming, trademark searching, registration and legal advice
  • Font, stock image and icon licences bought from third parties, which you pay for directly
  • Website design and build, and rebuilding your existing systems in the new identity
  • Advertising media buying or campaign spend of any kind

Anything outside the scope above is quoted separately, in writing, before it is carried out. Nothing is added to your bill without your agreement.

FAQs

What if we reject all three directions?

The written direction summary you approve before design starts exists to make that unlikely, but it can still happen. A further set of directions is quoted separately and agreed in writing before work resumes. Fees for work already presented are not refunded, because the design work behind them has been done.

Why does the price start at a figure rather than being fixed?

Because the application artwork drives the effort. Six simple pieces cost less than six complex ones, and some organisations need artwork in two languages. We confirm the six pieces in writing at the start and quote the final figure before you pay anything.

Do you handle the printing and the signage?

No. We supply artwork built to the specification your supplier gives us, including bleed and colour setup where it applies. Ordering, paying for, checking and receiving printed or manufactured goods is entirely your arrangement with that supplier. Stream Edge holds no stock and ships nothing.

What does the ninety days of support cover?

Questions by email about how to apply the system correctly, and re-exporting an existing file in a format you need. It does not cover designing new pieces, editing the guidelines or reworking approved artwork, all of which are quoted as new work.

Refund & cancellation

What happens if you change your mind, and what happens to money already paid.

Cooling-off before work starts
You have 7 days after ordering to cancel while work has not yet begun. Up to 25% may be retained to cover scoping and scheduling already carried out.
Work already done
Once delivery has started, refunds are assessed against the work completed and the deliverables already handed over — the list under “what you get” above is what that assessment is made against. Approved refunds are processed within 14 days.
If we cannot deliver what is described here
You are refunded. The scope on this page is the scope we are held to, which is exactly why the exclusions above are stated before you buy rather than after.

The full terms, item type by item type, are in the Refund & Cancellation Policy. How the work reaches you is covered by the Delivery & Fulfilment Policy.

Not sure this is the right product?

We would rather point you at the right thing than sell you the nearest one. Ask us before you buy — no obligation.

Ask a questionRequest a custom quote

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